Building a safer, more transparent, and accountable digital future for all.
At the IIF, we believe that trust is the foundation of all progress. As emerging technologies rapidly reshape society, communities need confidence that the systems guiding their lives are safe, fair, transparent, and aligned with human values.
In partnership with Just Verify, the global leader in AI verification and trust infrastructure, our Trust Standard empowers organisations, governments, and individuals to understand, evaluate, and build trustworthy technology.
Why Trust Matters
Technology is advancing faster than people can understand or regulate it. This creates gaps in safety, awareness, and fairness that affect communities worldwide.
​
Every day, individuals and organizations face pressing questions:
-
Can we trust the AI systems we interact with?
-
Is the information we see real or manipulated?
-
Are automated decisions fair and transparent?
-
Who ensures these systems are verified and accountable?
The Trust Standard is developed in collaboration with Just Verify, the organization pioneering the global trust infrastructure for AI and emerging technologies.
Together, we:
-
Promote global trust awareness
-
Support community understanding of digital technologies
-
Advocate for fairness, transparency, and accountability
-
Strengthen public confidence in the systems shaping our future
This partnership represents the non-profit foundation arm of Just Verify’s global Trust mission, bringing trust-focused initiatives to communities around the world.
Our Mission
Our mission is to ensure that every community, regardless of background, geography, or resources, has access to technology that is transparent, safe, fair, verified, accountable, and centered on human values.
​
We aim to build public confidence in emerging technologies by raising trust literacy, encouraging responsible design, and supporting global efforts that protect people and strengthen society..